Helping Salons and Spas Build & Retain Loyal Communities with their personalized dashboard

Khoobi connects with top salons and spas, offering clear pricing and personalized loyalty programs. Their personalized internal dashboard is designed to manage their salon profile on the Khoobi app and monitor retention rates and revenue through personalized financial report

Context

March 2024 - Present

Team Members

Cher Wang (me) - UX&UI Design Lead

Sabeen Khan - Founder, CEO

Vincent Li - Backend Software Developer, Cofounder
Alexa Palermo - Marketing & Sales

KEY Contribution

User Interviews, Competitive Audit, User Flow, Wireframes, Agile Methodology, Start Up Design Process

Tools

Figma, Miro

Problem

Beauty salons and spas don't have the right tools to connect to their customers

1. Project Requirement Scope

Business Objective

- Connect salons and spas to the right customers
- Increase customers retention rate for salons and spas through MVP rewards loyalty
- Provides customer behaviors and business insights to merchants

Customer Goal

- Users find the right solutions to easily discover services and find the right salon or spa that suits their needs
- engage with using rewards feature to go to their to-go salons or spas

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Constraints

- Existing brand guidelines
- Restricted launch timelines
- Limited budgets and technical constraints

My responsbilities

- Leading design efforts (wireframing, visual, prototyping, layouts, etc.)
- Facilitating design workshops

How might we

validate Khoobi's product offering of connecting merchants to customers through rewards loyalty and retain them?

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Ideations

Possible Features Comparison

Before I begin, I spoke with my team about their vision for how the merchant product should integrate with the customer mobile application. I've outlined some potential features for both the current and future stages, focusing on key priorities like rewards and performance metrics for merchants.

The combination of rewards and performance metrics will help merchants see that Khoobi is a valuable platform for retaining the right customers and outreaching new customers

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Site Map

Current merchant portal flow

The primary objective for merchants accessing their dashboard in the early version is to easily award customer rewards, manage their profiles, and review business insights. As a startup, it's crucial to maintain a simple design and user flow to ensure that users can navigate the product efficiently.

- Features like the salon profile (where merchants can manually add services) and performance ratings have been planned, but they will be developed and launched during the product release.

Disclaimer: The product is still in the research phase regarding how to prioritize what merchants want to see on the performance page

Learning & next steps

What I learned so far

UX with Personalization: Each salon and spa offers unique services and meaningful stories that define their brand. How can we effectively convey these distinctive qualities to Khoobi's users and match their needs with those of the customers? With our research on individual merchants as a foundation, my team and I are collaborating closely with business owners to understand their stories better and refine our approach in the upcoming product roadmap.

Prototyping and testing new features within budget: In a startup with limited funding, I focus on developing creative methods to test our product features and validate them with both merchants and customers.

Thanks for visiting my portoflio, let's connect!

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