Khoobi connects with top salons and spas, offering clear pricing and personalized loyalty programs. Their personalized internal dashboard is designed to manage their salon profile on the Khoobi app and monitor retention rates and revenue through personalized financial report
March 2024 - Present
Cher Wang (me) - UX&UI Design Lead
Sabeen Khan - Founder, CEO
Vincent Li - Backend Software Developer, Cofounder
Alexa Palermo - Marketing & Sales
User Interviews, Competitive Audit, User Flow, Wireframes, Agile Methodology, Start Up Design Process
Figma, Miro
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Before I begin, I spoke with my team about their vision for how the merchant product should integrate with the customer mobile application. I've outlined some potential features for both the current and future stages, focusing on key priorities like rewards and performance metrics for merchants.
The combination of rewards and performance metrics will help merchants see that Khoobi is a valuable platform for retaining the right customers and outreaching new customers
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The primary objective for merchants accessing their dashboard in the early version is to easily award customer rewards, manage their profiles, and review business insights. As a startup, it's crucial to maintain a simple design and user flow to ensure that users can navigate the product efficiently.
- Features like the salon profile (where merchants can manually add services) and performance ratings have been planned, but they will be developed and launched during the product release.
Disclaimer: The product is still in the research phase regarding how to prioritize what merchants want to see on the performance page
After discussing with developers, we confirm on the same track for how merchant and customer interaction works in terms applying points. We change the status state to just one and change ux content of the wording so it is consistent with customer portal
Scenerio: What if customers cashout points on their Khoobi app for corresponding salon and salons accept the discount and customer never came to the salon and spas to use the cashout points?
Developer: Right now customer wouldn’t able to get their cashout back once merchant confirms on their end. There is already an API where users can delete cashouts that have not been confirmed, but it doesn’t exist on the frontend yet...
Design decision: We need to emphasize to merchants that they should not apply discounts until customers are ready onsite and checking out with their cash-out points. Based on user testing, customer usually cashout on salons they are confident they are going to or on site present however there needs be more assurances on both ends.
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UX with Personalization: Each salon and spa offers unique services and meaningful stories that define their brand. How can we effectively convey these distinctive qualities to Khoobi's users and match their needs with those of the customers? With our research on individual merchants as a foundation, my team and I are collaborating closely with business owners to understand their stories better and refine our approach in the upcoming product roadmap.
Prototyping and testing new features within budget: In a startup with limited funding, I focus on developing creative methods to test our product features and validate them with both merchants and customers.