This project is currently in progress 🔄

Building recommendation and rewards loyalty for customers to make self-care accessible and affordable!

Khoobi revolutionize the way people easily connect, and experience wellness services while being rewarded for their loyalty. By integrating price transparency, community-driven recommendations and rewards into a seamless platform.

Exciting News 🤩: The beta app will launch in October! Stay tuned

check out: Khoobiwellness.com

Context

March 2024 - Present

Team Members

Cher Wang (me) - UX&UI Design Lead

Sabeen Khan - Founder, CEO

Vincent Li - Backend Software Developer, Cofounder
Alexa Palermo - Marketing & Sales

KEY Contribution

User Interviews, Cognitive Walkthrough,  Usability testing, Competitive Audit, User Flow, High- fidelity Prototypes, Agile Methodology, Start Up Design Process

Tools

Figma, Miro

What I learned so far

As Khoobi's UX design lead here is my key takeaways.

Start Up Culture

I get to work on constant iterations, build new ideas while staying within budget constraints. I learned to how to simplify processes into clear, straightforward flows for effective testing and validation to identify the best solutions.

Loyalty & Rewards

I get to work with dynamic flows in terms of Khoobi MVP rewards to enhance user engagement and building retention on app

Team Collorbations

I learned how to work with PMs and engineers, and perform cross-functional collaboration

 What is Khoobi?  

Beauty tech platform serving both B2B and B2C markets

Khoobi currently has a growing community of over 2,600 active users who are engaged with Khoobi's pilot engine and 200+ on app waitlist. For this ongoing project, I was independently responsible for building the customer mobile application from exploration and ideation to execution working with my founders and developers.

Product Ecosystem

There were multiple needs and multiple stakeholders involved in the functioning of the Khoobi. The ecosystem was designed in such a way that the products could integrate with each other in terms of how customers uses Khoobi app to find beauty and wellness business and interacts with reward loyalty. Merchants will also interact with customers with MVP rewards.

 Current Problem: Customer Side  

B2C POV: Beauty goers try dozens of treatments/salons before they find the right one...

In my user survey and interviews research, i did sample survey for nail and hair industry. People often go through a trial and error process when trying out various nail salons, hair salons, spas, and other beauty and wellness treatments. They frequently encounter issues with pricing, quality of done not meeting their expectations before finally finding the right fit., or quickness of getting services.

But where do they discover these salons and spas?

This analysis helps guide my research into competitive dynamics, focusing on how users discovery process mapped out. It also informs the development of product features for Khoobi, ensuring better user experiences to discover what they want in salons and spas.

Social media platforms - instagram, redbook, pinterest
Distances- salons and studios within customer's vicinity
Word of mouth

Current discovery platforms can only go so far...

Current market of platforms does not address comprehensive insights into whether a salon with the services they provide is worth visiting, leaving users with incomplete information about the quality and value of the services provided.  

Different users and target groups

Based on the feedback and answers from the interviews, I created a few personas to explore the various goals and pain points different salon-goers in different situation have.

Khoobi's offering features and goals

As an early-stage startup, Khoobi needs to identify the right niche in its product strategy that addresses both customer frustrations and what stands out in our market research. After discussing the long-term product strategy with the founder, PM, and developer, we decided to focus on these product areas:

Discovery: Easily discover the right beauty and wellness salon, spa or studio based on price transparency and find quality salons that match your needs and preferences
Reward Loyalty: Get rewarded for everytime you get your treatment done at your favorite salon or spa. Earn enough points to unlock cashout and take $$ of their next appointment!

Information Hierarchy & User Flow

Following thorough 30+ user testing using cognitive walkthrough methods and usability testing, this is the finalized user flow for Khoobi's app.

Final Product: App in test flight (beta testing) -> Launch in 2025

Due to NDA restriction and app still in beta testing, this is an preview of our app launch

Thanks for visiting my portoflio, let's connect!

2024 © Cher Wang | Designed by Cher with lots of 🧋

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