NARY is an ethical and sustainable resort wear brand based in Phnom Penh, Cambodia and NYC. Their mission is to seek to end the cycle of human exploitation in Cambodia by transforming the lives of survivors with safe long-term employment and compassionate support.
Branding and Marketing Internship
July-August 2023
User Interviews, fidelity prototypes, Email Marketing Design
Shopify
Throughout my internship, my role involved enhancing the customer experience while navigating the NARY website both the landing page and clothing viewing page. Despite the already appealing design, my supervisor suggested further improvements to merchandize the clothing collections and elevate the branding impact
Thus, here is the prompt I created to frame my redesign approach:
Our varieties clothing pieces are very limited but I want it to promote of clothing selections for more of our customers
I sought to understand the strengths and weaknesses of NARY's competitors' clothing websites, evaluating their offerings to identify potential gaps in the market. Through this analysis, I gained insights into the specifics of competitor services, enabling me to pinpoint opportunities where NARY could excel and leverage their strengths.
I incorporates features that is going well with current NARY competitors brand websites and also integrating opportunity to improve. Below is a comparison between the original product detailed page and the redesigned one for the home page.
Primary interactions are not prioritized
menu items was not immediately visible when the page loads. Users cannot see clothing categories or options right away. Requiring them the effort to locate and access them
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Primary interactions are not prioritized in the purchasing page
- Clothing items are disorganized and needed a new way to group them
- needed to simplify clothing informations for easier and faster navigation After going over all the issues with my supervisor, I started mocking up design solutions for the clothing purchasing page as well.
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