Hi I'm Cher ‍

‍NYU Student &
UX designer @Khoobi

I transform everyday problems of users into beautiful and addictive experience that connect to the vision of customer's journey

UX DESIGN LEAD - STARTUP

(B2C)Khoobi Rewards Loyalty - Beauty & Wellness discovery and rewards app

Check case study

(B2B) Khoobi merchant dashboard- empowers merchants to manage rewards and effortlessly track customer retention and revenue.

Check case study

IBM - OPEN LIBERTY INTERN

Open Liberty - Enhance developers find-ability and discoverability with an implementation of a search engine in the documentation page

Check case study

BRANDING, UX/UI DESIGN

HACKNYU - Leading the creative vision for hackathon experience

🏆 NYU Hackathon 2nd Place & Finalist

Dibner Mobile Print - Find available printers and upload your documents from your phone

Check case study

✅ DECEPTIVE PATTERN (recognized by tiktok-e-commerce team!)

TikTok Shop Rewards -Sustaining engaged users into engaged shoppers

Check case study

Branding & Marketing Internship

NARY Resort -Redesigning the landing and clothing pages to merchandise more clothing options and easier shopping experiences

Check case study

Thanks for visiting my portoflio, let's connect!

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